Publisher-Controlled Ad Exchange and RTB
Are advertisers and ad agencies requesting the opportunity to bid for advertising inventory on your online and mobile sites? Are there third-party intermediaries wanting to monetize your site traffic, but you would rather control the site monetization yourself? By working with Cxense you can take control by offering your online and mobile advertising inventory to advertisers and agencies through a publisher-controlled ad exchange. This not only means that you maximize your overall advertising revenues, but you will also minimize audience data leakage to external networks, avoiding revenue erosion to low-cost third-party ad exchanges.
Are you seeing an opportunity to attract advertisers focused on conversion? Then Cxense performance-based advertising offers you the opportunity to offer a range of advertising products, ranging from cost-per-click (CPC) advertising to cost-per-action (CPA), where the "action" may be that a user registers, a call is made to a directory service, or any other action appropriate for your advertisers. Performance-based advertising also works very well across networks of publishers, including directory and classifieds publishers, as well as news content publishers.
Mobile and In-App Advertising
Are you seeing mobile and tablet usage exploding? Do you have demand for mobile web and/or mobile in-app advertising that you are not able to effectively fulfill? While some advertisers still may lack a little when it comes to allocating budget to mobile advertising, it is crucial for publishers to position themselves for effective mobile monetization. Cxense works with leading publishers around the world, offering both mobile web and in-app mobile advertising. Applications ranges from directory services to regular mobile news.
Video and Rich Media Advertising
Are you seeing significant growth in opportunities related to online video consumption? Then you are in a good position: There is a huge demand for video advertising, and by working with Cxense you can support dynamic video and rich media advertising across both your web and mobile properties.
Publisher-Controlled Ad Network (PCAN)
Are you seeing an opportunity to partner with other publishers to aggregate traffic and audiences so that you offer additional advertising products to the market place? Cxense works with hundreds of publishers around the world that have decided to form publisher-controlled advertising networks. These networks offer both targeted display advertising products, as well as performance-based (CPC) advertising. Publishers see the great benefits in collaborating to increase the advertising yield for performance-based ad models, where auction-based cost models drive additional revenues for the publishers.