Once again, Team Cxense is heading to Cologne to be part of DMEXCO 2019. This year, you’ll find us at booth E 049, hall 8.1. We’re bringing our programmatic experts and digital publishing wizards who can help you unlock the power of your data and turn it into the gold mine it should be.
Want to grow CTR for your advertisers? Think behavioral and socio-demographic
The time of one-size-fits-all ads is over. Brands and marketers are now looking for different ways to personalize their ads in an intelligent way. Socio-demographic segmentation still plays a big role, but behavioral data, where brands truly start to understand the habits of consumers, is now just as important. Instead of showing the same monotone refrigerator ads to everybody, now marketers can show different ads targeting different users and make it more personal and relevant for those who are actually in the market for new kitchen appliances.
When marketers have a DMP with built-in socio-demographic and behavioral data as well as out-of-the-box segmentation for the most common scenarios, a whole new world of targeting possibilities opens up. It’s a win-win situation for brands and publishers. This strategy has helped Cxense-customer Mediahuis increase CTR for their advertisers by 26%.
Book a meeting with one of our programmatic experts to learn more.
Create personalized experiences that drive subscriptions
The concept of personalization has been around for a long time. However, truly effective personalization has to be intelligent, which means it has to be driven by data and machine learning, will not work without a solution that allows real-time audience segmentation - i.e. segments that adapt and change in real-time and can be targeted based on live data. Let’s say if a user alters his or her behavior on a site, then that user is instantly assigned to a new user segment, and the content, and subscription offers presented to that user are immediately adapted to better match that user’s interest. By implementing the Cxense Conversion Engine to create personalized customer journeys and a dynamic paywall, The Wall Street journal grew subscriptions by 25% within one year.
Book a meeting with our CCO David Gosen to discuss how personal, more profitable customer experiences can drive your revenue.