Dutch Publisher Alliance NLProfiel Uses Cxense DMP as Common Data Engine

10 Dec 2018 | By Tobias Arns

We're very pleased that the leading Dutch publishers Sanoma Media, Telegraaf Media Groep, and de Persgroep will use Cxense DMP for their joint data alliance initiative NLProfiel. Together, the publishers reach over 60 percent of the Dutch population and run an average of 3.5 billion page views per month.

The media companies established NLProfiel in order to meet advertisers’ needs for standardized, high-value audience segments from trusted media sources. Cxense DMP will serve as the common data management platform for all publishers in the NLProfiel alliance. The solution will be used to aggregate audience data, create standardized and bespoke segments, and make them available for programmatic and direct advertising campaigns.

"NLProfiel’s goal is to offer marketers the segments they need to successfully run campaigns with the premium quality of local media companies. This will create a superior and safe environment for all stakeholders," says Wouter Hulst, Program Manager at NLProfiel. "We chose Cxense DMP as the data engine for NLProfiel because of their proven track record with other data alliances, their scalable and feature-rich platform, and their capabilities in data science and integrations,” summarizes Hulst.

“We are excited to support NLProfiel in their effort to help Dutch publishers become more data-driven and create a powerful, unified ecosystem that drives their advertising business.” says Christian Printzell Halvorsen, Cxense CEO. “Data alliances are becoming increasingly important for publishers. Because we cooperate with many of them, we understand what it takes for them to be successful. Going forward we want to use that expertise to help more publishers play to their strengths as local brands with strong reader relationships and win back advertising revenues from global platforms,” explains Halvorsen.

With this agreement, Cxense has firmly established itself as a preferred partner for data alliances across Europe. Apart from NLProfiel, Cxense DMP is already used by DaviD in Belgium, Adnet Media in the Baltic states, Nonio in Portugal, and BRAT in Romania.