New York, October 3, 2019 — Piano is pleased to announce the acquisition of Cxense, an AI-powered data management and intelligent personalization technology provider. Based out of Oslo, Norway, with offices worldwide, Cxense uses audience data and AI-powered real-time analytics to create hyper-relevant content recommendations and a personalized experience for users.
A powerful data engine, Cxense will bring first-party data management capabilities, a reporting and analytics engine, content recommendations and site personalization to the Piano platform, complementing and expanding on the current monetization and customer experience functionality available.
“Cxense is a powerful platform and the perfect complement to Piano and the functionality we offer,” said Piano CEO Trevor Kaufman. “Marketers and media companies want to create customized digital experiences and commercial relationships for their users, and Piano helps them do that. But by adding Cxense’s unique data-driven applications and high-volume, real-time data engine, we’ll offer them more insights to build on those goals, for a combined platform that’s unmatched in the marketplace.”
As part of the acquisition, approximately 100 new Cxense employees will join Piano’s global team, with new operations in Oslo, Tokyo, Singapore, Berlin and Buenos Aires. Cxense also brings 175 customers, including The Wall Street Journal, Singapore Press Holdings, Mediahuis and The Mainichi Newspapers, as well as Japanese beverage company Kirin, Thai mobile operator AIS and Japanese financial services company Credit Saison. They’ll join a growing list of Piano clients such as Hearst, CNBC, Business Insider, The Economist, Le Parisien, Ringier Axel Springer, Prometheus, Mansueto and The Associated Press.
“Combining two companies of this caliber creates the promise of an end-to-end solution that offers unrivalled engagement and conversion to our growing list of customers,” said Cxense CEO Christian Printzell Halvorsen. “We’re excited to begin revealing all of the new opportunities available as we move forward as one company.”
More information will be released by Piano as the two companies and solutions continue to merge and the exciting new capabilities of the combined platform are unveiled.