Ever since the triumph of the Internet, the publishing industry has been in constant flux. Of course this doesn't just concern publishing as a business - journalists also have much to contend with. Our latest research discovered that journalists fear a widespread erosion of quality journalism, exacerbated by the funding struggles of online media brands, the spread of fake news and the decline of print.
Key takeaways from this research included:
- 46% of respondents felt some degree of negativity about the future of journalism, in addition to the 78% who said they feared for the viability of sector
- 83% don’t believe that being a journalist today means good job security
- A combined 67% of respondents agreed that an ad-based model favours ‘clickbaity’, short-form content
- 60% believe the overall decline in the quality of output as one of the biggest threats to journalism at the moment
- Readers’ reluctance to pay for digital content was also labelled by 55% as a top threat to their jobs
- Around half of respondents further blamed fake news (48%), dependency on ad revenues (47%), and shrinking newsrooms (47%) for undermining the industry
Journalists cherish the value of their product. They also innately understand how to give the reader both what they need and what they want. New technologies such as Artificial Intelligence and sophisticated data-gathering can only enhance this, bringing them closer to their readership and helping journalists deliver quality journalism at the pace modern society demands.
But, quality journalism requires funding. The publishing sector is still undecided about the best way to fund its output and the research from Cxense clearly shows that some funding models actually undermine journalists’ ability to produce their best work. To combat this, platform owners and their journalists need to work together to create a sustainable, best-in-class product that provides a guarantee of sustained, quality output, job security and satisfaction that most journalists agreed in this research, was sadly lacking.
These insights were drawn from interviews with 153 journalists across the US, UK and mainland Europe writing for local, national, and international publications across the news, lifestyle and business sectors.
Click below to access the full report: