If you want to discover how data science not only helps creating the paywall of the future but also enables publishers to think more strategically about subscription growth, don't miss this webinar.
Grzegorz "Greg" Piechota, Researcher-in-Residence at INMA and a fellow at Oxford and Harvard universities, analyzed paywalls in 33 countries and discovered that more than eight in ten are variants of a freemium model based on classifying articles into free and paid ones. What if they all were wrong?
Grzegorz discusses his findings and the future of dynamic, personalized paywalls with Annbjørg Medhaug, Product Manager Personalization at Cxense.
Your key takeaways:
Use data to learn what your audience cares about, sharpen your value proposition, then personalize to drive conversions
Use your paywall the smart way - as a dynamic tool for audience segmentation and subscription growth
To grow subscription revenues you need to target new customer segments regularly, plan for flexibility and constant fine-tuning
On-site audience behaviour is often a better indicator of likelihood to subscribe then interest categories
Your own data is your most valuable resource. Be sure to monetize it!