See how Rappler actioned their data to improve click through rates by 200%
“An increase of three times the click-through rates in the first few months”
Maria Ressa, CEO and Executive Editor
How do publishers stay relevant? Personalization.
Put big data to work to truly understand your readers and deliver the content they want
Use a data management platform (DMP) to aggregate first, second and third-party data to understand your known and anonymous readers. The DMP is the key to tailoring content to your readers' interests.
With data, you gain insight into reader behavior and context so you’re able to deliver a personalized experience that offers each reader the content that matters to them – and keeps them coming back for more.
Personalization builds meaningful connections with new and existing readers. It will quickly turn your fly-by website visitors into known readers, and then convert known readers into subscribers and brand advocates.
Data is the key to monetization for all media brands
Personalization will help reduce bounce rates, extend the time visitors spend on your site, deepen reader engagement,
and enhance the digital revenue of your organization
Why are we better?
The winners in ten years’ time will be the publishers and media brands who have harnessed the power of reader insight
and data to drive more engagement, revenue, and subscriptions
Understand your readers
A Cxense tag deployed across your sites collects event data so that you can gather information about your readers. With one of the market's most sophisticated algorithms for content analysis, you can match readers with just the right content.
Increase reader engagement
As social media platforms become the main sources for users to access content, you need to offer personalized recommendations across devices and platforms to deliver what readers want and keep them coming back for more.
Increase subscription rates
The goal for publishers? Turn unknown readers into knowns, and knowns into subscribers. With deep insight, you can target subscription offers to the reader at the time they’re most likely to convert.
Maximize the value of your content
Having access to a rich archive of evergreen content is one of the great advantages that legacy publishers have over digital rivals. Personalization brings archived material to the surface to increase reader engagement and advocacy.