A personalized customer journey

A personalized shopping experience will significantly increase conversion rates, but eCommerce marketers have some tough challenges to overcome. We can help.

Data

If you don’t understand the value of your data, you can’t put it to work and action it in real-time to engage your shoppers and drive digital revenue across your site. 

Personalization

Without a deep understanding of your individual users and their preferences, you won’t be able to deliver a compelling user experience or show the right offers in real-time.

Conversions

A lack of data – and no understanding of how to manage data – will lead to low user engagement, a poor customer experience, and a decline in conversion rates.

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Every shopper now demands a personalized experience online

When there's no element of a personalized experience, customers will shop somewhere else

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Why are we better?

Understand user interest and intent

Increase precision by augmenting user profiles with your own CRM, ERP and third-party data. With a DMP, you have the power to choose what kind of like-minded users you want to target and to activate those segments to drive conversions.

Act on data and insights in real-time

The goal? Turn unknown visitors into prospects, and prospects into customers. With deep insight, you can target advertising campaigns and product offers to the user at the time they’re most likely to convert.

A personalized journey across devices

Cxense has one of the market's most sophisticated algorithms for semantic analysis of content. A Cxense tag deployed across your network collects event data so that marketers can start to gather information about the individual user.

Conversion funnel optimization

Action and optimize your data in real-time. When users visit your page for the first time, you will know little about them so it’s vital to start using the data you have such as location, referral, device type right away.

HOW PERSONALIZATION TURNS BROWSERS INTO SHOPPERS