Gartner Group has included Cxense in its Third Magic Quadrant for Digital Marketing Hubs. The quadrant provides an overview of vendors from advertising, marketing automation and analytics that deliver personalized digital marketing at scale. Gartner says “marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.” and adds Cxense to the 2017 quadrant which is made up of 22 selected vendors globally.
“We're proud that Gartner Group’s industry analysts and our references recognize our personalization offering. We create strong results for brands and their customers around the world as we enable them to use data in real-time to deliver personalized user journeys. Increased engagement, conversion rates and revenue is a solid value proposition”, says Vigleik Takle, COO and head of global sales at Cxense.
Cxense enters this year’s Magic Quadrant with three key areas of strength:
- External data integration: Strengths include demand-side platform (DSP), supply-side platform( SSP), first- and third-party data, and marketplace integration. This gives Cxense users access to a broad programmatic advertising ecosystem.
- Partners in marketing: References consistently report that Cxense treats them as partners looking to understand their goals and work with them to provide flexible solutions, regardless of the size of their contract.
- Segment discovery: Given its strength in audience creation and activation in advertising, Cxense offers strong segment discovery to help marketers identify new or larger audiences.
The Magic Quadrant for Digital Marketing Hubs report is available now from Gartner.