The age of digital and big data has made personalization an essential part of the customer journey and given us tools to take that personalization to a new level. With so many alternatives, how can businesses know the right way to personalize the digital experience?
Join CMSWire's Editorial Manager, Siobhan Fagan with Howard Tiersky, CEO of FROM and Tom Wilde, Chief Product Officer at Cxense, for a 30-minute webinar and learn:
- Steps to create a digital personalization action plan
- How to customize digital experience through predictive analytics
- The state and ethics of big data and personalization today
- Driving conversions with personalized offers