How to build individual user profiles to deliver more relevant ads

01 Dec 2016 | By Tom Wilde

A data management platform offers the unique ability to capture the online behavior of audiences: their page views, time spent on each article, the ads that users view and click on, the emails they open, and their e-commerce activities. For digital brands, a DMP is a must have to drive compelling personalized experiences on the web.

Build a compelling customer experience and drive brand advocacy. Download How to create compelling online customer experiences with personalization: a step-by-step guide to increasing audience acquisition, retention, and advocacy.

How to Create Compelling Online Customer Experiences with Personalization