Monetizing unknown users: 5 steps to success

02 Nov 2016 | By Tom Wilde

Technology can analyze user behavior and use that insight to encourage users to dive deeper into a website by recommending content and delivering targeted promotions, offers and subscriptions

Personalization can help build a sustainable digital model for publishers by turning anonymous readers into loyal subscribers. Discover more: From a Fly-By to a Loyal Subscriber: Understanding your anonymous users to increase reader acquisition, retention, and loyalty

From a fly-by to a loyal subscriber