Video: Why digital experience is all about making every touchpoint as valuable as possible

16 Feb 2017 | By Adam Walhout

There are a lot of opinions out there about what makes a great digital experience, and why that matters.  But regardless of what business you’re in, DX is really all about making sure that every touchpoint you have with your users is as valuable as possible. For you of course, but perhaps even more importantly for them.

In this short video, our Chief Product Officer Tom Wilde talks about some major challenges that digital experience can solve, the pitfalls that brands should avoid when implementing a DX strategy, and how delivering a great experience can help brands build a conversation with their users — differentiating and building real competitive advantage.




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