Walk, run, fly: Best practice personalization to turn fly-bys into subscribers

08 Nov 2016 | By Tom Wilde

By personalizing content, publishers can regain their status as a trusted partner for knowledge. And they can do a much better job of recommending relevant material to readers that drives audience acquisition, retention, and advocacy.

Walk, run, fly with best practice personalization. Download From a Fly-By to a Loyal Subscriber: Understanding your anonymous users to increase reader acquisition, retention, and loyalty now.

From a fly-by to a loyal subscriber