Grupo Clarin wins World Digital Media Award for Best Reader Engagment
“The World Digital Media Awards are always an inspiring showcase of what the industry can do, but this year’s prize crop included a particularly moving selection that underlined the power of technology to inspire emotion as well as awe” says the WAN-IFRA blog.
The awards were presented on October 5th, at the start of the annual get-together after the first day of the World Publishing Expo in Hamburg.
At Cxense we are particularly proud to congratulate our customer, Grupo Clarin in Argentina with the Best Reader Engagement Award using Cxense’s solutions.
About the Best Reader Engagement Award:
Winner: Grupo Clarín, Argentina
Project: Ecosistema Digital
Rousing worldwide appreciation of the passion behind Argentinian football was the flag bearer for Grupo Clarín’s Ecosistema Digital projects of interrelated and mutually supporting social media and digital creation. “Clarín has a strong and active presence on Facebook, Twitter and other social networks. Also the big data use for personalized content offering is highly innovative” observed Rosana Fuentes Berain of Mexico Media Lab.