Cxense and Infosoft AS have signed a partner agreement that will give Scandinavian newspapers a valuable new data-driven tool to succeed in today’s competitive environment.
Infosoft is the leading software company for subscription systems in the Nordic countries – with many large media customers in Norway, Sweden and Denmark. Among them Amedia in Norway, Stampen Media Group and Gota Media in Sweden and JP/Politikens Hus in Denmark.
Cxense enables the world’s leading media, e-commerce and consumer brands to take control of their audience data to deliver more engaging and personalized user experiences. Businesses using Cxense’s advanced real-time analytics, data management (DMP), advertising, search and personalization technology gain more engaged users, increased digital revenue and higher sales conversions. Cxense is headquartered in Oslo, Norway, with offices worldwide.
Customers include Condé Nast, Dow Jones/Wall Street Journal, Gannett, Globo, Grupo Clarin, Singapore Press Holdings, South China Morning Post, AEON, DMM, Rakuten, Naspers, Bonnier, El País, The Guardian, Schibsted, and many more.
The two solutions will be integrated so that customers can choose to have data flow between the systems, adding value and insight to both advertisements and subscription related issues.
Morgan Andersson, head of development Gota Media Sweden, is a user of both Cxense and Infosoft, “We are excited about the possibilities that the combination of Cxense and Infosoft data will give us regarding increased customer insight and practical applications of the company’s user data and subscription data.”