A big focus for Cxense is to make it easy for customers to use data to solve business issues across their digital offerings. Whether the goal is to drive higher user engagement through content personalization or higher advertising revenues through segmentation and targeting, Cxense wants to make it not only possible, but quick and easy to get up and running. So in addition to offering our own content personalization, targeted advertising and search solutions, we have a strong focus on 3rd party integrations.
Here are some of the latest integrations released over the past couple of months:
- Ensighten Tag Manager
- Smart Ad Server
- DAC FlexOneELEPHANT
The integration with AppNexus enables Cxense DMP customers to sell their current inventory against their DMP segments on the AppNexus RTB market. It also enables them to buy 3rd party inventory on the AppNexus RTB market. For more information click here.
Ensighten Tag Manager
Cxense Insight is now integrated with Ensighten Tag Manager. Being integrated with Ensighten makes it easier for customers using Ensighten Tag Manager to configure and deploy Cxense Insight tags on their sites, taking them one step closer to real-time, cross device insight.
Smart Ad Server
The Smart Ad Server integration enables full segmenting and targeting capabilities from Cxense DMP in Smart Ad Server. The integration happens client side, which enables fresh segment information to be available for targeting. For more information click here.
Integration with DAC FlexOneELEPHANT Ad Server was released in June. The solution is based on exporting segments from DMP which will send the information directly into the Ad Server. This integration also happens client side, which enables fresh segment information to be available for targeting. For more information click here.