How Winnipeg Free Press boosted reader engagement with personalization

It’s crunch time for media publishers worldwide these days. Audiences are more demanding than ever, resources are tight and new competitors are constantly challenging traditional media companies. Resources at the publisher– both human resources and screen real estate – are at a premium and need to be used to the fullest, entering the era of engagement.

Only a few publishers so far have really experimented with site personalization. Yet, there are technologies out there capable of providing the extra push a media company needs, to capture the attention of their audiences, increase satisfaction with the brand, and drive revenue.

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How to visualize digital advertising performance with Cxense Maxifier

Customers around the world use Cxense Maxifier to programmatically optimize their digital advertising, achieving 20-30% performance improvements across their KPIs in the process.  Read on to find out how a new performance dashboard (and other new features), make Maxifier a better optimization tool than ever before.

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3 new ways Cxense can help you maximize conversions

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We’re excited to announce three new ways that you can maximize conversions — whether you’re a marketer and want to optimize important funnels on your website, a publisher who wants to optimize engagement within audience segments or an ecommerce specialist who needs to optimize product performance across categories. Read on to learn more and find out how you can get access to these new features.

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Learn how to make a difference

 

If you’re a computer science student looking for a job, you may be hoping to get hired by a company who will give you an unlimited gadget budget, has an on site masseuse and holds their sprint planning meetings somewhere warm along the Mediterranean coast. Or instead, you might want a real challenge; to achieve something big and to make a difference. Perhaps you’re even considering getting a PhD some day. In that case, you might find it interesting to read the NTNU Tech Zone Blog post written by one of our engineers, Simon Lia-Jonassen, about his PhD experience.

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Export data from Cxense Insight and harness your inner Excel ninja

Don’t you love those days when you log in to your favourite software and discover a feature you didn’t have access to before?  Well today is one of those days! We’ve added a brand new feature to Cxense Insight that allows you to download the data from any workspace to Microsoft Excel.  Read on to find out how it works.

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Now you can report your desktop and mobile traffic to the KIA Index from Cxense Insight

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We’re happy to announce that Cxense is now an official vendor for mobile traffic data to the Swedish KIA Index: the official measurement body for Swedish websites.  Cxense Insight subscribers have been able to report their desktop traffic directly to the KIA Index for some time, and now they can report their mobile traffic too.  Read on to find out how.

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When and how do marketing pros think they’ll roll out personalization?

During a recent webinar, we asked a global audience of publishers and digital marketing pros for their feedback on when and how they’re planning to apply personalization as a way to drive increased user engagement.  They told us that 2016 will be the year they move from talking about personalization to actually implementing it, and gave us some insights on how they’re planning to roll out personalization in their companies.  

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How Support can help you thrive with Cxense

Even with world class tools, we could all use a hand sometimes. The global Cxense Support team is available to help you get the most out of your Cxense solution. Read on to find out how to contact Cxense Support, discover what customer resources you have access to, and learn five ways you can supercharge your support requests for even quicker answers.

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Three ways to drive video (and audio) engagement with Cxense Video

 

A few months have passed since we acquired online video specialists Ramp Media. We’ve been hard at work with our new Ramp colleagues, and we’re excited to update you on Cxense Video.  Read on to learn how video is transforming the Internet, and discover the three key video challenges Cxense Video solves for publishers and broadcasters.

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We came. We learned. We hacked.

Last week, 60 Cxense developers from five of our offices around the world met up in Oslo for a week packed with knowledge exchange, presentations and a hackathon. Ten teams competed to create the most innovative solution using the Cxense platform. Read on to find out what they came up with (and who won).

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