It’s crunch time for media publishers worldwide these days. Audiences are more demanding than ever, resources are tight and new competitors are constantly challenging traditional media companies. Resources at the publisher– both human resources and screen real estate – are at a premium and need to be used to the fullest, entering the era of engagement.
Only a few publishers so far have really experimented with site personalization. Yet, there are technologies out there capable of providing the extra push a media company needs, to capture the attention of their audiences, increase satisfaction with the brand, and drive revenue.