Ad serving for display, rich media, and
Target your audience based on user interests, intent, location, device, keywords, and categories
Cxense Display boosts digital advertising revenue for publishers
Cxense Display integrates with Cxense DMP (Data Management Platform), enabling publishers to segment their audience and target ads to specific site visitors, increasing advertising effectiveness, relevance and revenue.
- Engage users with relevant ads based on context or interests.
- Offer an integrated solution on multiple platforms.
- Optimize campaigns with precision and forecasting.
- Full integration with the DMP: migrate specific user segments into Display to drive targeted ads and increase revenue.
- Detailed reports to measure and optimize ad revenue.
Engage users with relevant ads based on article context or user interests – but how?
Cxense Display integrates with the DMP allowing you to segment your audience and target ads to specific visitors
More targeting means more value. We help you turn remnant advertising into high-value ads by capturing data, segmenting your audience, and targeting ads from one system. No matter what creative format your advertisers prefer, with Cxense Display you can offer the opportunity to target your audience based on user interests, intent, location, device, keywords, categories, and more.
Create high value segments to unlock the value of your data and deliver highly targeted advertising solutions. With the DMP, you can slice and dice the data: segments can combine as many criteria as required including interests, demographics, intent, location, and device to deliver highly compelling user experiences.
“iTromsø is able to collect extensive first party user data and act on that data to better engage their readers.”
Håvard Kvalheim, Head of Big Data, Polaris Media