Our Methodology

We make data-driven decisions simple with practical and strategic guidance to continually enhance the experience for your users

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Want to know how to implement website personalization? We’ve got it covered.

The Future of Personalization in Publishing: Personalization will help save news organizations. It will allow publishers to increase engagement with their audiences. Here's how...

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Honing Your Homepage: Websites that have a personalized homepage boost the time readers spend on site by 30%, increase page views per visit, and increase loyalty.

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From a Fly-By to a Loyal Subscriber: Research from Microsoft shows 41% of consumers prefer content tailored to their interests. Are you personalizing or are you missing out?

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