Identify short term intent, long term interest, and user context to drive conversions

Digital businesses need to use real-time data to drive personalized, responsive, one-to-one customer journeys that boost user acquisition, retention, and advocacy

Increase campaign efficiency, conversions, and sales

Find out how users consume content across your site and mobile apps, all in real-time. Deliver a personalized experience with relevant content recommendations, entice to sign-up to a personalized newsletter, and offer bespoke promotions and offers. Drive higher digital revenue through better user engagement and experience.

 

SUPERCHARGE YOUR CAMPAIGN PERFORMANCE

Understand your audience with a DMP

Want to have more actionable data at your fingertips about your audiences than your competitors? If you do, a DMP should be at the heart of your personalization strategy.

A DMP lets you collect, syndicate, and normalize all of your siloed online and offline first-party data sources, augment your own data with second- and third-party data, and to create bespoke audience segments for all of your targeted messaging.

 

HOW TO STRUCTURE YOUR DATA 

Be a know it all. Read our playbooks.

Want to know how to implement website personalization? We’ve got it covered.

The Future of Personalization in Publishing: Personalization will help save news organizations. It will allow publishers to increase engagement with their audiences. Here's how...

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Honing Your Homepage: Websites that have a personalized homepage boost the time readers spend on site by 30%, increase page views per visit, and increase loyalty.

Read why we're good at this

From a Fly-By to a Loyal Subscriber: Research from Microsoft shows 41% of consumers prefer content tailored to their interests. Are you personalizing or are you missing out?

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