The answers are in the data...
Marketers have the power to show personalized content, promotions, or targeted campaigns to the right user at the right time to increase conversions
Target your campaigns with real-time data to increase top of the funnel activity
Harness your first-party data, partner for second-party data, and complement with third-party data – and craft your own bespoke segments that drive your bottom line though increased campaign relevance.
Target based on user interests, intent, location, keywords, searches, affinities, and much more. Discover your best converting audiences, and attract more high propensity audiences based segmentation.
Action your data in real-time to optimize the sales funnel
When users visit your page for the first time, you will know little about them so it’s vital to start using the data you have such as location, referral, device type right away.
It's about how to action your data in real-time. ... and append it with data from other sources to make it unique. What use is it to know everything that you need to know if you can't use it in real time to deliver a personalized experience to the customer?
Make your data work hard for those conversions
With a DMP, everyone in your organization can work and with the same data, each crafting their own audience personas to drive their business objectives.
Having your data centralized and actionable makes the difference to your bottom line – it enables you to drive conversions on site and in-app. Identify your best converting audiences, find others like them, build segments around them, and make your data work harder to drive conversions.
The Power of the DMP
Harness the power of a DMP to see audience journeys and patterns where there was previously complexity and siloed data sets – and action all the data in real-time across conversion analysis, full-journey personalization, and programmatic media.
Deeper insight fuels marketer understanding of audience context and intent, powering personalized customer journeys
Get smart about data and understand the right context for your prospects, serve them with the right messaging and promotion matching their context, and increase your conversions
Grow brand loyalty and advocacy in a multi-device world
The best brand experiences are those that not only deliver on, but that exceed, customer expectations — consistently, across all their devices. For most of us, brands that understand us as individuals, consider our likes and dislikes, our context, our preferences and our aspirations, are those we associate ourselves with.
With a deep understanding of your audience, you can deliver what your audiences want. A personalized experience builds a life-long relationship.
Real-time 1:1 personalization
Identify users who are more likely to purchase particular products and services, and serve them with the right personalized promotion, at the right time, in the right context.
Leverage powerful machine learning algorithms and real-time 1:1 personalization to increase conversion rates, and to drive more up-sell and cross-sell opportunities.
Identify high value audiences and turn anonymous visitors into customers
Identifying those audiences who are more likely to convert, and exactly what triggers their conversion, marks the difference between an anonymous visitor and a customer. Marketers need to gather and syndicate data in real-time across all of their business systems, from CRM to email marketing and web analytics, and to make this data work for their conversion optimization.
“Knowing that the experience we’re giving each individual reader is tailored to them making them come back more often and stay long on-site is awesome.”
Rolf Dyrnes Svendsen, Head of Digital Development & Editor, Adresseavisen