Trigger your marketing activities across all touchpoints
Use data to build responsive omni-channel marketing campaigns, allowing seamless interaction with customers and prospects across all devices.
Unlock the value of your first-party data
Ensure first-party data is right for the best possible segmentation and personalization experience, then enrich your first-party data by buying second and third-party data.
Analyze customer data across devices
Collect behavioral customer data from your online activity and offline records (such as data from a CRM system), integrate it into the DMP, and then match it to your online user identities.
Automation and optimization is crucial so that the offer is the right type, at the right place in the sales funnel, and delivered at the right time.
Vigleik Takle, COO
“It’s a clear trend that we expect a personalized experience. We are used to this from websites like Facebook, Netflix,and Amazon. Imagine a non-customized Facebook feed – you wouldn’t spend any time on it, would you?”
Increase the value of CRM data and increase your digital revenue
Match content offers to people and their preferences to create a personalized one-to-one customer journey that converts.
Convert prospects with targeted offerings
Using in-depth analyses of your site activity, you can target prospects and customers with real-time advertising campaigns and subscription offers to increase likelihood of conversion.
Build customer loyalty, advocacy, and retention
The more relevant the content and offers are to your users, the better their experience. With better experiences come happier customers, who’ll be more likely to advocate your brand to others.
Optimize the performance of marketing activities
Analyze your data and identify the highest performing inventory setup for each advertising campaign. With that, you can continually enhance performance to meet advertising KPIs including delivery, CTR, actions, and viewability.
“The Cxense solution offers many possibilities as we aim to provide the best customer experience in print and digital. We will use these solutions effectively to achieve our ‘customer-first’ approach.”
Shigetaka Yamanaka, General Manager Digital Development Department, Hearst Fujingaho