Show products you know shoppers will love
Identify every shopping interaction across your site and then show your shoppers the products most relevant to their individual purchase history.
Surface the products that shoppers love
Personalized content recommendations for each individual site visitor, whether known or anonymous, will bring the most engaging content forward, ultimately increasing conversions.
Engage your shoppers
It’s vital to action your shopper data right away, whether it’s a location, referral, or device type. Combining this insight with knowledge about what similar customers are engaging with means you can personalize their experiences from the get-go.
Right promotions, right time, right context
Find the shoppers who are most likely to buy individual products, or subscribe to your site, and then target them with personalized promotions.
The Power of the DMP
The power of the data management platform (DMP) is its ability to simplify data about your interaction points with a customer, whether on a mobile or desktop, and aggregate it to fuel conversion optimization.
Personalize product recommendations with our powerful engine
Simplify your data, develop the knowledge of your customers and galvanize the “will to pay” with bespoke product recommendations based on their shopping history.
Identify valuable shoppers in the conversion funnel
A semantic analysis of content allows you to analyze and understand which content is really engaging your customers – then you can give them what they really want.
Put the data to work
A data management platform (DMP) simplifies your data and structures it so you can create segments of like-minded shoppers to target and drive conversions.
Remember that you already have converted customers on your site. Make sure you’re surfacing the content most valuable to them to stabilize your income streams.
“The Cxense solution offers many possibilities as we aim to provide the best customer experience in print and digital. We will use these solutions effectively to achieve our ‘customer-first’ approach.”
Shigetaka Yamanaka, General Manager Digital Development Department, Hearst Fujingaho