Increase subscription rates

How do you get readers to pay for content? That’s the billion dollar question...

Show the right content, at the right time, and in the right context

Identify every reader interaction across your site and show the most relevant content – and convert them.

Surface valuable evergreen content

Personalized content recommendations for each individual site visitor, whether they are known or anonymous, brings the most engaging content forward, increasing conversions.

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Engage your readers

It’s vital to start using the data you have such as location, referral, device type right away. Combining this insight with knowledge about what similar users are engaging with means you can personalize experiences from the get-go.

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Right promotions, right time, right context

Find the readers who are most likely to buy individual products, or subscribe to your site, and then target them with personalized promotions.

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The Power of the DMP

The power of the DMP is the ability to simplify data about the interaction points you have with a user, whether on a mobile or desktop, and aggregate it so you can fuel conversion optimization.

Personalized content with our powerful recommendation engine

Let us simplify your data so you can start building knowledge about your users and create the “will to pay”

Identify valuable users in the paywall conversion funnel

A semantic analysis of content allows you to analyze and understand the content your readers are engaging with – and from that you can start to deliver what they want.

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Put the data to work

A data management platform (DMP) simplifies your data and structures it so you can create segments of like-minded users to target and drive conversions.

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Churn protection

Remember that you have readers who’ve already converted on your site. Make sure you’re surfacing the most valuable content to your subscribers to keep them paying.

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  • “The Cxense solution offers many possibilities as we aim to provide the best customer experience in print and digital. We will use these solutions effectively to achieve our ‘customer-first’ approach.”

    Shigetaka Yamanaka, General Manager Digital Development Department, Hearst Fujingaho

Be a know it all. Read our playbooks.

Want to know how to implement website personalization? We’ve got it covered.

The New Rules of Rich Media: Maximising engagement and revenue in a video-centric world with personalization

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Honing Your Homepage: Delivering perfect personalisation to increase audience loyalty, advocacy, and engagement

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Create compelling online customer experiences with personalization: a guide to increasing audience loyalty, retention, and conversion

Read our playbook