Show the right content, at the right time, and in the right context
Identify every reader interaction across your site and show the most relevant content – and convert them.
Surface valuable evergreen content
Personalized content recommendations for each individual site visitor, whether they are known or anonymous, brings the most engaging content forward, increasing conversions.
Engage your readers
It’s vital to start using the data you have such as location, referral, device type right away. Combining this insight with knowledge about what similar users are engaging with means you can personalize experiences from the get-go.
Right promotions, right time, right context
Find the readers who are most likely to buy individual products, or subscribe to your site, and then target them with personalized promotions.
The Power of the DMP
The power of the DMP is the ability to simplify data about the interaction points you have with a user, whether on a mobile or desktop, and aggregate it so you can fuel conversion optimization.
Personalized content with our powerful recommendation engine
Let us simplify your data so you can start building knowledge about your users and create the “will to pay”
Identify valuable users in the paywall conversion funnel
A semantic analysis of content allows you to analyze and understand the content your readers are engaging with – and from that you can start to deliver what they want.
Put the data to work
A data management platform (DMP) simplifies your data and structures it so you can create segments of like-minded users to target and drive conversions.
Remember that you have readers who’ve already converted on your site. Make sure you’re surfacing the most valuable content to your subscribers to keep them paying.
“The Cxense solution offers many possibilities as we aim to provide the best customer experience in print and digital. We will use these solutions effectively to achieve our ‘customer-first’ approach.”
Shigetaka Yamanaka, General Manager Digital Development Department, Hearst Fujingaho