Personalized customer experience with our powerful recommendation engine
Let us simplify your data so you can start building knowledge about your users and create the “will to pay”
Identify valuable users in the paywall conversion funnel
By starting to profile your users from their very first visit, you can easily identify your most valuable users – those users mostly likely to convert to paying subscribers.
Personalized susbcription promotions
A data management platform (DMP) simplifies your data and structures so you can create segments of like-minded users to target with personalized promotions to drive subscription conversions.
Drive engagement to protect churn
Remember that you have readers who’ve already converted on your site. Make sure you’re surfacing the most valuable content to your subscribers to keep them paying.
The Power of the DMP
The power of the DMP is the ability to simplify data about the interaction points you have with a user, whether on a mobile or desktop, and aggregate it so you can fuel conversion optimization
Show the right content, at the right time, and in the right context
Identify every reader interaction across your site and show the most relevant content – and convert them
Surface valuable evergreen content
Personalized content recommendations for each individual site visitor, whether they are known or anonymous, brings the most engaging content forward, increasing conversions.
Engage your readers
It’s vital to start using the data you have such as location, referral, device type right away. Combining this insight with knowledge about what similar users are engaging with means you can personalize experiences from the get-go.
Right promotions, right time, right context
Find the readers who are most likely to buy individual products, or subscribe to your site, and then target them with personalized promotions.
“The Cxense solution offers many possibilities as we aim to provide the best customer experience in print and digital. We will use these solutions effectively to achieve our ‘customer-first’ approach.”
Shigetaka Yamanaka, General Manager Digital Development Department, Hearst Fujingaho