Up-Sell and Cross-Sell

Match offers to user preferences to increase conversions and identify new sales opportunities for current customers

Data-driven marketing can deliver a tailored customer journey that increases your digital revenue

Use actionable insight from your data to show content, promotions, or targeted advertising to the right user at the right time – and increase conversions

Target your campaigns with real-time data to increase top of the funnel activity

Harness your first-party data, partner for second-party data, and complement with third-party data – and craft your own bespoke segments that drive your bottom line though increased campaign relevance.

Target based on user interests, intent, location, keywords, searches, affinities, and much more. Discover your best converting audiences, and attract more high propensity audiences with segmentation.

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Action your data in real-time to optimize the sales funnel

When users visit your page for the first time, you will know little about them so it’s vital to start using the data you have such as location, referral and device type right away.

It's about how to action your data in real-time. ... and append it with data from other sources to make it unique. What use is it to know everything that you need to know if you can't use it in real time to deliver a personalized experience to the customer?

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Know what your users want

To deliver a personalized experience, you need a deep understanding of your individual users. Businesses must gather data in real-time, from a variety of sources such as websites, mobile apps, CRM, ERP, CMS, and analytics systems.

A semantic analysis of content allows you to analyze and understand the meaning of the content your users are engaging with – and from that you can start to deliver what they want. 

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The Power of the DMP

When you’re online, there’s a complexity to how users interact with you – and you need technology to solve that complexity. The power of the DMP is the ability to profile the data about the interaction points you have with a user, whether on a mobile or desktop, and aggregate that into a central capability you can use for analysis, personalization, or for targeted promotions and advertising.

Trigger marketing activities across all touchpoints

Use data to build responsive omni-channel marketing campaigns, connecting with users seamlessly no matter what device they’re using

Identify high value audiences and turn anonymous visitors into customers

Identifying those audiences who are more likely to convert, and exactly what triggers their conversion, marks the difference between an anonymous visitor and a customer. Businesses need to gather and syndicate data in real-time across all of their systems, from CRM to email marketing and web analytics, and to make this data work for their conversion optimization.

By adding semantic analysis and fully open content taxonomies to your data classification, you can capture a much richer level of engagement insight from your audiences.

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Put the data to work

A DMP is about being able to put together insight into a centralised data layer of all the different data sets about the user you have. A DMP structures these data sets and allows you to create segments so you have the power to choose what kind of buckets of like-minded users you want to target and to activate those segments to drive conversions.

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Identify valuable users in the conversion funnel

To deliver a personalized experience, you need a deep understanding of your individual users. Brands must gather data in real-time, from a variety of sources such as websites, mobile apps, CRM, ERP, and CMS.

A semantic analysis of content allows you to analyze and understand the meaning of the content your users are engaging with – and from that you can start to deliver what they want.

Learn more about Cxense Insight

  • “iTromsø is able to collect extensive first party user data and act on that data to better engage their readers.”

    Håvard Kvalheim, Head of Big Data, Polaris Media

Discover Personalization With Cxense Playbooks

Best practice guides for online personalization, content monetization, and audience optimization.

The Future of Personalization in Publishing: Maximize the value of your content and create a sustainable digital business model

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Honing Your Homepage: Delivering perfect personalization to increase audience loyalty, advocacy, and engagement

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From a Fly-By to a Loyal Subscriber: Understanding the unknown user in three clicks so you can increase your digital revenue

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