A tailored customer journey increases engagement
Marketers needs to engage anonymous users across all channels and devices to turn them into loyal advocates and repeat customers.
Profile your users
A data management platform (DMP) simplifies and structures your data and allows you to create segments of like-minded users to act on in real-time to drive conversions.
Know what your users want
To deliver a personalized experience, you need a deep understanding of your individual users. Start by gathering data in real-time, from a variety of sources such as websites, mobile apps, CRM, ERP, CMS, and analytics systems.
Engage to convert your users
Now you know what your users want, you can engage them with relevant recommendations, campaigns and ads. The more data you collect through the user exploring more parts of the site, the better the personalization can become.
Vigleik Takle, COO
"It’s a clear trend that we expect a personalized experience. We are used to this from websites like Facebook, Netflix,and Amazon. Imagine a Facebook feed that is not personalized – you wouldn’t spend any time on it, would you?"
Hey, you! Wanna be a data rockstar?
Alright, then. You got it. We’ll help you analyze online user behaviour and then target them at the most likely conversion point in the customer journey
Convert the user with targeted offerings
With deep insight, you can target advertising campaigns and subscription offers to the user at the time they’re most likely to convert.
Automation and optimization is crucial so that the offer is the right type, at the right place in the sales funnel, and delivered at the right time.
Build customer loyalty and advocacy
The more relevant the offers are to users, the better the experience, the deeper the relationship becomes and the more likely they are to become a brand advocate.
“iTromsø is able to collect extensive first party user data and act on that data to better engage their readers.”
Håvard Kvalheim, Head of Big Data, Polaris Media