Understand and monetize your audience with a DMP

You’re a publisher. You have data. But understanding and managing it is key to developing targeted selling opportunities. We make it simple.

Intelligent, actionable data management

Our DMP simplifies your data and turns it into targetable audiences so you can power personalized 1:1 experiences and ramp up your conversion rates

Extend your most valuable audience 

How do you get your subscribers to shout your name from the rooftops when they’re faced with infinite choices on the internet? Deliver what they want. The better the personalization experience is, the more likely they are to advocate your brand.

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It’s not just your known readers… 

A DMP isn’t just for the readers you know – it handles the data of every reader that ever interacts with your site. The DMP is the engine behind knowing all of your users.

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Earn more revenue for premium audience segments

Develop new advertising products that are not only more effective for your advertising customers but also enable you to charge higher rates for precise targeting. Plus deliver higher click-through rates by serving the right ads to the right readers at the right time.

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The Power of the DMP

The power of the DMP is the ability to simplify data about the interaction points you have with a reader, whether on a mobile or desktop, and aggregate it so you can fuel conversion optimization

Engage each individual reader and see reader loyalty skyrocket

Delivering a tailored one-to-one experience with relevant recommendations is key to conversion optimization

Understand your content and identify valuable readers

A semantic analysis of content allows you to analyze and understand the meaning of the content your users are engaging with – and from that you can start to deliver what they want. 

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Put the data to work

A data management platform (DMP) simplifies your data and structures it so you can create segments of like-minded users to target and drive conversions.

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Build bespoke segments

We help you simplify your data and build individual profiles. This allows you to gain a layered view of your readers and their behaviors, and build bespoke segments for targeted ad campaigns and subscription offers.

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  • “Knowing that the experience we’re giving each individual reader is tailored to them making them come back more often and stay long on-site is awesome.”

    Rolf Dyrnes Svendsen, Head of Digital Development & Editor, Adresseavisen