A DMP simplifies data for publishers
To get to know what readers want, publishers need to use a DMP to collect, segment, and activate data that drives subscriptions and engagement.
Collect, segment, and activate data
A DMP gives you the unique ability to capture audience-driven activity across a website and to consolidate that data into one centralised view of the individual. And then to activate that data in real time.
Use data about known users to understand unknowns
A DMP structures your data sets and allows you to create segments of like-minded readers. Once you understand a collective set of readers by bridging multiple data sets for individual readers, you can start to infer what others want based on this subset.
Bridge offline and online user data
A Cxense tag will collect page view event data so you can start to get information about the individual reader across all channels. We’ll help you onboard offline records, such as data from a CRM system, bring it into the DMP and match it to the online user identities.
Petteri Vainikka, VP Strategic Business Development, Cxense
Publishers looking for DMPs today always ask for better information about their audiences. Everyone wants more audience data and all conversations going forward revolve around what you need to know about your audience.”
Hey, you. Wanna be a data rockstar?
Alright then. You got it. We’ll show you how to turn fly-by visitors into known readers, and turn known readers into loyal subscribers.
The right content, the right time, the right reader
In the DMP you can define many different behavioral attributes. We’ll help you master the art of using a DMP to come up with the right audience segments to deliver the right content at the right time.
Enrich your audience segments
As a publisher, you should enrich first-party data with second and third-party data. Did you know that data exchanges between companies can also improve the value of your segments?
When you know your audience, it’s golden. You could sell it.
You can actually sell your audience segments to advertisers. At the end of the day, advertisers don’t buy sites, they buy audiences. The more relevant the content and receptive the audience, the better the return.
“iTromsø is able to collect extensive first party user data and act on that data to better engage their readers.”
Håvard Kvalheim, Head of Big Data, Polaris Media