A DMP simplifies data for publishers
To learn what your shoppers want, publishers can use a DMP to collect, segment, and activate data easily – helping to drive subscriptions and engagement.
Collect, segment and activate data
A DMP grants you the unique ability to monitor audience interactions across a website and consolidate that data into centralised behavioral profiles for each customer, before actioning that data in real time.
Use data about known shoppers to understand unknowns
A DMP organizes your data sets and allows you to construct segments of like-minded customers. By bridging multiple data sets, you can understand a particular group of shoppers, then infer what might interest similar shoppers.
Bridge offline and online user data
Cxense tags collect data on your site activity, allowing you to gather information about an individual customer across all channels. We’ll also help you integrate your offline records into the DMP and match them to your online shopper profiles.
Petteri Vainikka, VP Strategic Business Development
“Publishers looking for DMPs today always ask for better information about their audiences. Everyone wants more audience data and all conversations going forward revolve around what you need to know about your audience.”
Hey, wanna be a data rockstar?
Alright then. You got it. We’ll show you how to turn fly-by visitors into known shoppers, and known shoppers into loyal subscribers.
The right content, the right time, the right user
In the DMP you can define many different behavioral attributes. We’ll help you master the art of using a DMP to come up with the right segments to deliver the right content at the right time.
Enrich your audience segments
Did you know that data exchanges between companies can also improve the value of your segments? Supplement your first-party data with resources from second and third-parties.
When you know your audience, it’s golden. You could sell it.
You can actually sell your audience segments to advertisers. At the end of the day, advertisers don’t buy sites, they buy audiences. The more relevant the content and receptive the audience, the better the return.
“Average time spent on the site went from 282 seconds in September 2014 before we introduced personalization to 632 seconds in September 2015 after the new system was implemented.”
Christian Panson, VP Digital, Winnipeg Free Press